Twitter, when originally started was basically considered as a social networking site. Twitter is very popular for its vast base of subscribers spread all across the globe. Things have changed in the recent past & people are now considering twitter as a very powerful medium of social marketing.

To begin earning with twitter you should follow step by step approach. Remember one thing twitter is not for you if you are looking for an opportunity to get rich over night.

The first step to start is to build a good number of followers. Here popular misconception is that you should have very huge number of followers to earn maximum. This is although not completely wrong but not completely true also.

The number of followers is one of the factors that determine your earning potential but the most important test your followers should pass is that they should be interested in what you are promoting. Suppose you are promoting a product which is completely unrelated to what your followers are looking for they would not bother to even click your links. To be most effective your followers should share the same interest with you or should be from the same niche which you are promoting. Having thousands of followers without any common interest would hardly pay.

Once you have built up the list of followers now you should build a solid confidence & trust in the minds of your followers. You can share useful information that is really a value addition for them. It is not always prudent to bombard your followers with offers & other useless stuff. People usually would not like to receive spam & they would simply un follow you.

You can recommend some products which you have already tried & tested. Good product recommendation would create a good impression about you in their minds & people would love to read your tweets & in fact they would wait eagerly for your tweets. Product recommendations could earn you a good amount of money if you are promoting the product as an affiliate.

Promoting your own product would also be profitable if the product is really very good & the customers see a great value for money. If you have built a good relation with your followers then you would get your sales doubled or even tripled due to the social viral nature of twitter. People tend to recommend good things to their followers & if they like your product they would recommend the same to their friends & followers. There is no limit to how much you would earn with the word of the mouth publicity.

In summary I would like to say that you should use the social networking tools like twitter very carefully & responsibly & should not directly jump to promote something. Imagine yourself in the place of your followers. Would you like to receive promotions & offers from a person whom you hardly know or whom you don’t know at all. On the other hand you would definitely give a try to a product which your one of friend recommended. You should remember that you are dealing with human beings & should respect their emotions. The main reason why social marketing is popular is the human touch to it & you should use it in a proper way.